CLIENT: Minnesota Public Radio • The Current
YEAR: 2021-2022
ROLE: Project Lead

Working with the teams at Minnesota Public Radio • The Current, I led the development of a strategic plan to integrate video across live events, promotional content, and digital platforms, including YouTube. This project launched in 2022 with their signature annual concert, Rock the Garden.

Given that Rock the Garden was a collaboration between Minnesota Public Radio and the Walker Art Center, this strategy was designed to flexibly express both partners’ and the organization’s brand identities.